function Page() {
useReveal();
const featured = {
href: "blog-source-of-truth",
category: "Measurement & Attribution",
title: "Why performance marketing needs",
italic: "one source of truth.",
lead: "Most teams don't have a data shortage. They have a trust shortage. When DSP, affiliate, retargeting, and reporting all show different numbers, every budget decision gets weaker.",
date: "Apr 16, 2026",
readTime: "9 min read",
};
const posts = [
{
href: "blog-retargeting-without-waste",
category: "Retargeting",
title: "Retargeting without wasted spend",
desc: "Retargeting works best when it's based on intent, timing, and customer stage, not just repeated exposure. The teams that win don't chase every visitor; they re-engage the right ones.",
date: "Apr 09, 2026",
readTime: "10 min read",
tags: ["Retargeting","Audience","Creative"],
},
{
href: "blog-affiliate-without-losing-control",
category: "Affiliate Marketing",
title: "Affiliate growth without losing control",
desc: "Recruitment adds partners. Control turns those partners into a reliable growth channel. How to scale affiliate while protecting brand safety, attribution, and offer economics.",
date: "Apr 02, 2026",
readTime: "11 min read",
tags: ["Affiliate","Brand Safety","Offers"],
},
{
href: "blog-brand-safety-beyond-blocklists",
category: "Brand Safety",
title: "Brand safety beyond blocklists",
desc: "Blocklists are only the starting point. Real brand safety means placement quality, partner governance, fraud signals, and timely visibility: protecting reputation and performance together.",
date: "Mar 26, 2026",
readTime: "9 min read",
tags: ["Brand Safety","Programmatic","Fraud"],
},
{
href: "blog-programmatic-without-the-black-box",
category: "Programmatic Advertising",
title: "Programmatic advertising without the black box",
desc: "Automation is not the problem. Automation without transparency is. What buyers actually need to see across audiences, placements, spend, reporting, and attribution.",
date: "Mar 19, 2026",
readTime: "10 min read",
tags: ["Programmatic","DSP","Reporting"],
},
{
href: "blog-from-seo-to-aeo",
category: "Answer Engine Optimization",
title: "From SEO to AEO: AI search visibility for performance marketers",
desc: "Search visibility is expanding from rankings to AI-generated answers, citations, and brand mentions. AEO is not about gaming AI: it's about making your expertise easier to find, verify, and cite.",
date: "Mar 12, 2026",
readTime: "11 min read",
tags: ["AEO","SEO","AI Search"],
},
];
const allPosts = [featured, ...posts];
return (
<>
{/* Topic browse strip: first thing on the page */}
One article per month. Real teardowns of how performance marketing actually works in 2026: measurement, attribution, partner economics, fraud, and the systems behind them. No fluff, no recap roundups.