function Page() {
  const meta = {
    industry: "EdTech",
    client: "Online learning platform (anonymized)",
    code: "03",
    title: "Cutting acquisition costs by 68% while",
    italic: "scaling enrollments.",
    lead:
      "An online learning platform used Auctera to scale student enrollments while reducing CPA by 68%, by separating casual interest from real enrollment intent and aligning offers, conversion paths, and reporting to acquisition outcomes that mattered.",
    goal: "Grow enrollments at a more sustainable acquisition cost",
    capabilities: ["Customer Acquisition", "Conversion Optimization", "Audience Targeting", "Offer Management", "Measurement", "Reporting"],
  };

  const kpis = [
    { eyebrow: "CPA Reduction", value: "<em>−68%</em>", label: "Lower cost per acquired enrollment" },
    { eyebrow: "Enrollments", value: "Scaled", label: "Sustained enrollment growth across course catalog" },
    { eyebrow: "Efficiency", value: "Improved", label: "Lower CAC ratio across performance campaigns" },
  ];

  const overview = {
    headline: "Not every click is a",
    italic: "future student.",
    body: "Education buyers don't all behave the same way. Some browse. Some compare. Some are ready to enroll. The platform needed to stop treating those signals as equal, and start measuring CPA against real enrollment outcomes, not surface-level lead volume.",
  };

  const toc = [
    { id: "challenge", label: "The challenge" },
    { id: "old-approach", label: "Why the old approach stopped working" },
    { id: "approach", label: "The Auctera approach" },
    { id: "results", label: "The results" },
    { id: "why-worked", label: "Why it worked" },
    { id: "takeaway", label: "The takeaway" },
  ];

  const related = [
    { href: "case-d2c-fashion-roas", category: "D2C Fashion", title: "3.2× ROAS, 300% acquisition growth", metric: "Acquisition" },
    { href: "case-fintech-app-installs", category: "Fintech", title: "500K+ high-quality installs at lower CPI", metric: "Programmatic" },
    { href: "case-b2b-saas-mrr", category: "B2B SaaS", title: "$2.1M new MRR via affiliate", metric: "Affiliate" },
  ];

  return (
    <CaseStudy meta={meta} kpis={kpis} overview={overview} toc={toc} related={related} art={<CpaReductionArt />}>
      <CSH2 id="challenge">The challenge</CSH2>
      <p>
        The education platform had a clear growth opportunity: more learners were searching for flexible online learning options, and the brand had courses that matched real market demand.
      </p>
      <p>But scaling enrollments efficiently was becoming harder.</p>
      <p>
        Education buyers do not all behave the same way. Some are casually browsing. Some are comparing programs. Some are ready to enroll. Some need pricing clarity, proof of outcomes, or reassurance before making a decision.
      </p>
      <p>
        The platform needed to reach more prospective students without treating every visitor, lead, or course browser as equal.
      </p>
      <p>The goal was not just more traffic. It was more qualified enrollment demand at a lower cost per acquisition.</p>

      <CSH2 id="old-approach">Why the old approach stopped working</CSH2>
      <p>
        The platform's existing acquisition setup could generate interest, but the team needed stronger efficiency as budgets increased.
      </p>
      <p>
        Campaigns were producing clicks and leads, but not every signal translated into a valuable enrollment. Some audiences were too broad. Some messages attracted low-intent prospects. Some budget was being spent on users who were not ready to take the next step.
      </p>
      <p>
        That created a familiar EdTech growth problem: campaign activity increased, but acquisition costs stayed too high.
      </p>
      <p>
        For an online learning platform, CPA is not just a media metric. It affects how aggressively the business can scale. If acquisition costs rise too quickly, the team has less room to test new courses, expand into new audiences, or invest in learner experience.
      </p>
      <p>
        The platform needed a clearer way to understand which audiences, offers, and campaign paths were producing enrollments efficiently.
      </p>

      <CSQuote eyebrow="The pivot">
        Lower CPA isn't a media trick. It comes from finally telling <em>browsers</em> apart from <em>buyers</em>.
      </CSQuote>

      <CSH2 id="approach">The Auctera approach</CSH2>
      <p>
        Auctera helped the platform build a more focused <CSL to="/solutions/customer-acquisition">customer acquisition</CSL> system around qualified enrollment growth.
      </p>
      <p>
        The first priority was improving audience quality. Through stronger <CSL to="/capabilities/audience-targeting">audience targeting</CSL>, the team could separate casual interest from higher-intent behavior and focus budget on prospective learners more likely to enroll.
      </p>
      <p>
        This helped reduce waste. Instead of optimizing only for top-of-funnel clicks or broad lead volume, campaigns could be evaluated based on their ability to move the right prospects toward enrollment.
      </p>
      <p>
        The second priority was improving the conversion path. For EdTech, the decision journey often includes multiple questions: Is this course relevant? Is the platform credible? Is the timing right? Is the price justified? What outcome can the learner expect?
      </p>
      <p>
        Auctera supported stronger <CSL to="/solutions/conversion-optimization">conversion optimization</CSL> by helping the team connect campaign activity to enrollment behavior and identify where performance could be improved.
      </p>
      <p>
        Offer structure also mattered. Through <CSL to="/capabilities/offer-management">offer management</CSL>, the platform could better align messaging, incentives, and course positioning with different learner segments. This helped campaigns speak more directly to the motivations of prospective students instead of relying on one generic acquisition message.
      </p>
      <p>
        Finally, Auctera helped the team improve <CSL to="/platform/measurement">measurement and reporting</CSL> so CPA could be evaluated against real enrollment outcomes. With <CSL to="/platform/reporting">real-time reporting</CSL>, the team could monitor performance while campaigns were active and shift budget toward the audiences and offers showing stronger acquisition efficiency.
      </p>

      <CSH2 id="results">The results</CSH2>
      <p>The online learning platform reduced CPA by <strong>68%</strong> while scaling enrollments.</p>
      <p>
        That improvement gave the team a stronger foundation for growth. Lower acquisition costs meant the platform could pursue enrollment expansion with more confidence, rather than relying on higher spend to force volume.
      </p>
      <p>
        The result was not simply cheaper traffic. It was a more efficient enrollment engine: one that connected audience targeting, offer strategy, conversion performance, and measurement into a clearer acquisition workflow.
      </p>

      <CSH2 id="why-worked">Why it worked</CSH2>
      <p>The improvement came from focusing on enrollment quality instead of surface-level activity.</p>
      <p>
        In EdTech, not every click or lead has the same value. A prospect who is actively comparing course options is very different from someone who briefly visits a page with no intent to enroll. When those audiences are treated the same, spend becomes inefficient.
      </p>
      <p>
        Auctera helped the platform create more separation between audience types, align offers with learner intent, and measure performance against acquisition outcomes that mattered.
      </p>
      <p>
        That made it easier to identify where spend was producing real enrollment demand and where it was simply creating activity. The team could then optimize toward the paths that lowered CPA while supporting scale.
      </p>

      <hr />

      <CSH2 id="takeaway">The takeaway</CSH2>
      <p>
        For online learning platforms, growth depends on more than reaching a large audience. It depends on reaching the right learners, with the right offer, at the right stage of decision-making, and measuring whether those interactions turn into efficient enrollments.
      </p>
      <p>
        <em>This case study shows how Auctera helped an EdTech platform reduce acquisition costs by 68% while scaling enrollment growth. The platform did not just spend more to grow. It built a more efficient acquisition system.</em>
      </p>
    </CaseStudy>
  );
}

ReactDOM.createRoot(document.getElementById("root")).render(<Page />);
