function Page() {
  const meta = {
    industry: "Fintech",
    client: "Fintech finance app (anonymized)",
    code: "01",
    title: "500K+ high-quality installs without",
    italic: "the black-box CPI trade-off.",
    lead:
      "A fintech finance app used Auctera to drive 500K+ high-quality app installs with a 35% lower CPI through a more transparent programmatic acquisition strategy, built around install quality, not just install volume.",
    goal: "Scale app installs while protecting acquisition quality",
    capabilities: ["Programmatic", "DSP", "Audience Targeting", "Measurement", "Reporting", "Fraud Prevention"],
  };

  const kpis = [
    { eyebrow: "App Installs", value: "<em>500K+</em>", label: "High-quality installs from programmatic" },
    { eyebrow: "CPI Reduction", value: "<em>−35%</em>", label: "Lower cost per install vs. baseline" },
    { eyebrow: "Channel Focus", value: "Programmatic", label: "Across DSP-bought inventory and audiences" },
  ];

  const overview = {
    headline: "Cheap installs aren't",
    italic: "good installs.",
    body: "The team wanted scale without giving up visibility. A low CPI looks attractive in a dashboard, but for a finance app, an install only matters when it leads to activation, registration, and real product intent. The goal was to find programmatic inventory that delivered quality, not just cost.",
  };

  const toc = [
    { id: "challenge", label: "The challenge" },
    { id: "old-approach", label: "Why the old approach stopped working" },
    { id: "approach", label: "The Auctera approach" },
    { id: "results", label: "The results" },
    { id: "why-worked", label: "Why it worked" },
    { id: "takeaway", label: "The takeaway" },
  ];

  const related = [
    { href: "case-d2c-fashion-roas", category: "D2C Fashion", title: "3.2× ROAS, 300% acquisition growth", metric: "Acquisition" },
    { href: "case-edtech-lower-cpa", category: "EdTech", title: "68% lower CPA, scaled enrollments", metric: "Acquisition" },
    { href: "case-b2b-saas-mrr", category: "B2B SaaS", title: "$2.1M new MRR via affiliate", metric: "Affiliate" },
  ];

  return (
    <CaseStudy meta={meta} kpis={kpis} overview={overview} toc={toc} related={related} art={<ProgrammaticInstallArt />}>
      <CSH2 id="challenge">The challenge</CSH2>
      <p>
        The fintech app had a clear growth target: acquire more users at scale without letting install quality decline.
      </p>
      <p>
        For finance apps, app install growth is only valuable when it leads to meaningful downstream actions. A low CPI can look attractive in a dashboard, but if those installs do not activate, register, complete onboarding, or show real product intent, the campaign is not creating durable growth.
      </p>
      <p>
        The team needed more than volume. It needed a scalable acquisition engine that could reach the right users, control CPI, and maintain confidence that installs were coming from quality audiences and trustworthy sources.
      </p>
      <p>
        Programmatic offered the reach the app needed, but the team wanted to avoid the common black-box problem: buying impressions and installs without enough visibility into what was actually driving performance.
      </p>

      <CSH2 id="old-approach">Why the old approach stopped working</CSH2>
      <p>
        The app's previous acquisition setup could generate installs, but scaling efficiently became harder as budgets increased.
      </p>
      <p>
        The team needed to understand which audiences were producing valuable installs, which placements were worth continued investment, and where spend was creating low-quality or unqualified activity.
      </p>
      <p>
        In app marketing, this distinction is critical. A campaign can reduce CPI by optimizing toward the cheapest installs. But cheap installs are not always good installs. If the campaign attracts users who do not activate or show real intent, the app may end up lowering acquisition cost while weakening business impact.
      </p>
      <p>
        The fintech team needed a better way to connect programmatic buying to install quality, not just install quantity.
      </p>

      <CSQuote eyebrow="The pivot">
        Programmatic at scale is only useful when teams can see which signals are worth <em>trusting</em>.
      </CSQuote>

      <CSH2 id="approach">The Auctera approach</CSH2>
      <p>
        Auctera helped the fintech app build a more transparent and controlled <CSL to="/capabilities/programmatic">programmatic</CSL> acquisition strategy.
      </p>
      <p>
        Using Auctera's <CSL to="/platform/dsp">DSP</CSL>, the team could scale media buying across programmatic inventory while keeping optimization tied to acquisition efficiency and user quality. The goal was not just to buy more reach. It was to identify the inventory, audiences, and campaign paths most likely to produce valuable installs.
      </p>
      <p>
        The next priority was improving <CSL to="/capabilities/audience-targeting">audience targeting</CSL>. Finance app users can have very different levels of intent, from casual browsers to high-fit prospects actively looking for a financial product. Better segmentation helped the team focus spend on audiences more likely to install and continue through meaningful post-install steps.
      </p>
      <p>
        Auctera also supported stronger <CSL to="/platform/measurement">measurement and attribution</CSL>, giving the team a clearer view of how programmatic activity translated into installs and downstream quality signals. Instead of evaluating campaigns only by CPI, the team could assess whether acquisition sources were contributing to high-quality user growth.
      </p>
      <p>
        With <CSL to="/platform/reporting">real-time reporting</CSL>, the team could monitor CPI, install volume, and performance patterns while campaigns were active. That visibility made it easier to adjust spend, review audience performance, and respond quickly when certain sources or segments underperformed.
      </p>
      <p>
        Because fintech acquisition depends heavily on trust and quality, <CSL to="/capabilities/fraud-prevention">fraud prevention</CSL> also played an important role. Cleaner traffic signals helped protect campaign performance from suspicious or low-quality activity that could distort install reporting and optimization decisions.
      </p>

      <CSH2 id="results">The results</CSH2>
      <p>The fintech app drove <strong>500K+ high-quality installs</strong> through programmatic campaigns.</p>
      <p>
        At the same time, CPI decreased by <strong>35%</strong>, showing that the campaign was able to scale install volume while improving acquisition efficiency.
      </p>
      <p>
        The result was not simply more app downloads. It was a stronger install acquisition system: one that combined programmatic reach with better targeting, clearer reporting, and more confidence in traffic quality.
      </p>

      <CSH2 id="why-worked">Why it worked</CSH2>
      <p>The improvement came from connecting scale with visibility.</p>
      <p>
        Programmatic can deliver large volumes of impressions and installs, but scale only creates value when teams can see which signals are worth trusting. Auctera helped the fintech app evaluate performance beyond surface-level install volume by connecting campaign execution, audience quality, attribution, reporting, and fraud signals.
      </p>
      <p>
        That made it easier to identify where CPI improvements were meaningful and where low-cost installs might not support long-term growth. The team could optimize toward acquisition quality, not just cheaper volume.
      </p>

      <hr />

      <CSH2 id="takeaway">The takeaway</CSH2>
      <p>
        For fintech apps, app install growth is only useful when it leads to engaged, qualified users. A lower CPI is valuable, but only if it does not come at the cost of install quality. Programmatic advertising works best when teams can see what is driving performance and make decisions based on both efficiency and downstream value.
      </p>
      <p>
        <em>This case study shows how Auctera helped a fintech finance app scale programmatic acquisition with more control, better visibility, and stronger campaign efficiency.</em>
      </p>
    </CaseStudy>
  );
}

ReactDOM.createRoot(document.getElementById("root")).render(<Page />);
