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06 ARTICLESRetargeting without wasted spend
Retargeting works best when it's based on intent, timing, and customer stage, not just repeated exposure. The teams that win don't chase every visitor; they re-engage the right ones.
Affiliate growth without losing control
Recruitment adds partners. Control turns those partners into a reliable growth channel. How to scale affiliate while protecting brand safety, attribution, and offer economics.
Brand safety beyond blocklists
Blocklists are only the starting point. Real brand safety means placement quality, partner governance, fraud signals, and timely visibility: protecting reputation and performance together.
Programmatic advertising without the black box
Automation is not the problem. Automation without transparency is. What buyers actually need to see across audiences, placements, spend, reporting, and attribution.
From SEO to AEO: AI search visibility for performance marketers
Search visibility is expanding from rankings to AI-generated answers, citations, and brand mentions. AEO is not about gaming AI: it's about making your expertise easier to find, verify, and cite.
Operator-grade performance writing, monthly.
One article per month. Real teardowns of how performance marketing actually works in 2026: measurement, attribution, partner economics, fraud, and the systems behind them. No fluff, no recap roundups.