Interactive Tool
Break-Even ROAS Calculator.
Stop guessing your targets. Calculate your exact break-even CPA and target ROAS based on your true profit margins.
Input Your Metrics
Your Profitability Targets
Based on an AOV of $150 and a margin of 40%, here are your absolute limits.
Break-Even CPA
$60.00
If you pay more than this to acquire a customer, you lose money.
Target ROAS
250%
The minimum return on ad spend required to break even.
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