Platform · Measurement

Know what's really working.

Multi-touch attribution, incrementality testing, and unified reporting across every channel. Stop guessing: start knowing.

Unified performance · wk 17
LIVE
$2.14M
Spend
7.4x
Blended ROAS
12,840
Conversions
UnifiedLegacy stack
7+
Attribution models
Real-time
Data updates
100%
Data ownership
Full
Cross-channel
Measurement capabilities

Four foundations of trustworthy attribution.

Multi-Touch Attribution

See the contribution of every touchpoint across the customer journey. Data-driven, position-based, and custom models.

7+ Models

Incrementality Testing

Measure true incremental lift with holdout groups and ghost bidding. Know what's driving real conversions.

Lift Studies

Cross-Channel Unified View

One dashboard for DSP, affiliates, retargeting, and organic. No more data silos or manual reconciliation.

All Channels

Real-Time Attribution

Attribution updates in real-time as conversions happen. Optimize with current data, not yesterday's.

Near Real-Time
Pre-built reports

The reports your team actually needs.

REPORT · 01

Campaign Performance

Conversions, revenue, ROAS by campaign

REPORT · 02

Channel Attribution

Contribution by marketing channel

REPORT · 03

Publisher Reports

Performance by publisher and placement

REPORT · 04

Creative Analysis

Which creatives drive results

REPORT · 05

Geo Performance

Results by country, region, city

REPORT · 06

Device & Platform

Desktop, mobile, app performance

Works with your stack

Plugs into what you already run.

Built for compatibility with the analytics, warehouse, and BI tools your team relies on.

WAREHOUSE · BI · ANALYTICSBIDIRECTIONAL · REAL-TIMESOURCE 01Google AnalyticsSOURCE 02SegmentSOURCE 03SnowflakeSOURCE 04BigQuerySOURCE 05TableauSOURCE 06LookerSOURCE 07dbtSOURCE 08FivetranUNIFIED MEASUREMENTOne source.All channels.ATTRIBUTION · INCREMENTALITY · LIFTREAL-TIME · QUERYABLE · API→ DASHBOARDS · WAREHOUSE EXPORT

Ready for better measurement?

See how unified measurement can transform your marketing efficiency.