Capabilities · Brand Safety

Your brand. Next to the right content.

Four-layer brand-safety stack: pre-bid filtering, contextual analysis, third-party verification, and post-bid monitoring: working continuously on every impression.

Talk to our team See the layers

4 layers

Safety stack

Pre-bid

Exclusion

Continuous

Monitoring

IAS + DV

Integrated

The stack

Four layers of protection.

01PRE-BID FILTERING

Block bad inventory upstream

Category, URL, and app-level exclusions applied before bid, not after impression.

Saves budget + stops the impression ever serving.

02CONTEXTUAL ANALYSIS

Content-aware safety

NLP scans page context in real time, catching brand-unsafe content even on otherwise approved domains.

Updates continuously as content changes.

03VERIFICATION PARTNERS

Third-party integrations

IAS and DoubleVerify integrated natively for independent verification and shared reporting.

No extra tags · unified dashboards.

04POST-BID MONITORING

Continuous brand audits

Ongoing monitoring of served impressions with automatic flag-and-block on brand-safety violations.

Creative and placement-level audit trail.

Also worth a look.

Want to run with total brand-safety clarity?

Share your current brand-safety setup and the categories that matter. We'll map how the four-layer stack would apply and what coverage looks like.

Talk to our team See programmatic