Platform · Overview

One platform. Six products that actually work together.

DSP. Affiliate Network. Retargeting Cloud. Attribution. Reporting. Fraud Prevention. Six products, one login: so you can see the complete customer journey and stop paying twice for the same conversion.

ONE PLATFORM · SIX PRODUCTSSHARED DATA LAYERPRODUCT · 01DSPPROGRAMMATIC MEDIASYNCEDv4.1PRODUCT · 02AffiliatePERFORMANCE PARTNERSSYNCEDv4.2PRODUCT · 03RetargetCROSS-DEVICE CLOUDSYNCEDv4.3PRODUCT · 04MeasureMULTI-TOUCH ATTRIBUTIONSYNCEDv4.4PRODUCT · 05ReportingREAL-TIME DASHBOARDSSYNCEDv4.5PRODUCT · 06FraudPRE-BID IVT SHIELDSYNCEDv4.6Auctera D-REVX data layerONE LOGIN · ONE LEDGER · ONE TRUTHUNIFIED ATTRIBUTION · CROSS-CHANNEL FREQUENCY · GLOBAL EXCLUSIONS0 DUPLICATE CONVERSIONS
6
Integrated products
1
Unified data layer
All
Channels, one view
0
Duplicate conversions
The fragmented stack problem

Your performance stack is working against itself.

The average performance team uses 4–7 platforms. Each optimizes for its own metrics, claims credit for the same conversions, and shows a different version of reality.

PROBLEM · 01

Fragmented data across platforms

Your DSP says one thing, your affiliate network another, retargeting a third. Which is right?

→ You can't optimize what you can't measure consistently.
PROBLEM · 02

Channels competing against each other

Your DSP bids against retargeting. Your affiliates claim credit that belongs to paid search. You pay twice for the same user.

→ Wasted budget, inflated CAC.
PROBLEM · 03

Hours spent reconciling data

Every week someone spends hours in spreadsheets trying to make the numbers match. They never quite do.

→ Time on data wrangling instead of strategy.
PROBLEM · 04

Blind spots in the journey

You see clicks and conversions but not the path between them. Did retargeting help? Did that affiliate touchpoint matter?

→ Decisions made with incomplete information.
The unified approach

One platform that actually works together.

When your DSP, affiliate network, and retargeting cloud share the same data layer, attribution system, and audience segments: everything changes.

1

Unified Data Layer

All your first-party data, pixels, and tracking live in one place. Import audiences from any source.

2

Cross-Channel Execution

Launch campaigns across DSP, affiliates, and retargeting from one interface. Audiences sync automatically.

3

Coordinated Delivery

Frequency caps, exclusion lists, and sequential messaging work across all channels.

4

Unified Attribution

Every touchpoint feeds into one attribution model. See the real journey, not fragmented platform views.

Unified benefits

What changes when the stack becomes one.

Single source of truth

All channels report to one attribution system. No more conflicting numbers or platform bias.

Coordinated execution

Channels work together instead of competing. Frequency caps span platforms. Audiences sync automatically.

Consolidated optimization

Optimize toward business outcomes, not platform metrics. One budget, one goal, one strategy.

Simplified operations

One login, one contract, one support team, one invoice. Less vendor management, more marketing.

Side by side

Fragmented vs unified.

AspectFragmented stackUnified platform
AttributionEach platform claims credit. Numbers conflict.One model, all touchpoints. Clear picture.
FrequencyEach platform has its own caps. Users see ads 20×.Global caps across all channels. Users see ads 5×.
Audience syncManual exports between platforms.Real-time sync across DSP, affiliates, retargeting.
ReportingExport from each platform. Merge in spreadsheets.One dashboard. All channels. Real-time.
OptimizationOptimize each channel separately.Optimize toward total outcomes. Shift budget where it works.
Six products, one platform

Each is powerful alone. Together, they're unmatched.

PRODUCT · 01
Included

Demand-Side Platform

Programmatic buying with transparency

Access premium inventory across display, video, native, and CTV. See exactly where your ads run.

Real-time biddingTransparent pricingBrand safetyAudience targeting
Explore Demand-Side Platform
PRODUCT · 02
Included

Affiliate Network

Performance partnerships that scale

Connect with vetted publishers or bring your own. Multi-touch attribution and fraud blocking built in.

Publisher marketplaceFraud preventionMulti-touch attributionReal-time tracking
Explore Affiliate Network
PRODUCT · 03
Included

Retargeting Cloud

Bring back your best prospects

Cross-device retargeting that follows the customer journey intelligently. Dynamic creative, frequency management.

Cross-device IDDynamic creativeFrequency cappingSequential messaging
Explore Retargeting Cloud
PRODUCT · 04
Included

Measurement & Attribution

Know what actually works

Multi-touch attribution across all channels, not just the ones we own. Incrementality and unified measurement.

Multi-touch modelsIncrementalityCross-channel viewCustom windows
Explore Measurement & Attribution
PRODUCT · 05
Included

Reporting & Analytics

Real-time insights, zero spreadsheets

Dashboards that update in real-time. Scheduled reports, custom views, and exports that work with your tools.

Real-time dashboardsScheduled deliveryCustom metricsAPI access
Explore Reporting & Analytics
PRODUCT · 06
Included

Fraud Prevention

Invalid traffic blocked before it bills

ML models trained on billions of events. Pre-bid filtering, post-click validation, transparent blocking logs.

Pre-bid filteringBot detectionClick validationBlocking transparency
Explore Fraud Prevention
Common questions

Frequently asked

Yes. While it works best unified, you can start with just DSP, just affiliates, or just retargeting. Most customers start with one and expand as they see results.
You can run Auctera alongside existing platforms during evaluation. Our attribution can track conversions from external sources for fair comparison.
Most customers run their first campaigns within 2–3 weeks. If migrating from existing platforms, we provide hands-on migration support.
No strict minimum. We work with growing brands spending $10K/month and enterprises spending $1M+. Pricing scales with usage.
Walled gardens show you performance inside their ecosystem. We connect the dots across channels: affiliates, partnerships, other media: for the complete picture.
Import your CRM data, retargeting lists, and segments. We support integrations with major CDPs, CRMs, and data warehouses.

Ready to see the complete picture?

We'll walk you through the platform with your specific use case in mind. No generic demo: just the parts that matter to you.