01PRE-BID IVT
Stop fraud before it bills
Pre-bid filtering blocks invalid traffic before a bid is placed: the impression never serves, the budget never moves.
<0.5% IVT rate on filtered inventory.
02BEHAVIORAL ML
Catch what rules miss
ML models trained on billions of events spot new bot patterns, click farms, and sophisticated invalid traffic.
Models retrained weekly · anomaly alerts in real time.
03DEVICE GRAPH
Know the real device
Cross-device identity graph catches device-spoofing, emulators, and coordinated fraud rings.
Deterministic + probabilistic identity layers.
04TRANSPARENT LOGS
See every block
Full audit log of blocked impressions, reasons, and source, not a 'trust us' black box.
Exportable block logs for advertiser review.