Programmatic without black boxes.
See exactly how bids are calculated, where your budget goes, and why every optimization decision is made. Built for performance marketers who care about CPA and ROAS, not impressions.
30-MIN DEMO · FULL PLATFORM ACCESS
Is this the right fit for your team?
We believe in finding the right fit. Our platform is built for specific technical and commercial needs.
- Performance MarketersYou care about CPA and ROAS, not impressions. You want to see exactly where your budget goes.
- Brands Running Affiliates + ProgrammaticYou need channels to work together, not compete. Our DSP coordinates with affiliate and retargeting automatically.
- Teams Frustrated with DSP Black BoxesYou've asked your current DSP how bids are calculated and got vague answers. We show you everything.
- Branding-only campaigns with no conversion tracking
- Teams who prefer managed service with no platform access
- Budgets under $5K/month (our minimums won't make sense)
We prefer to earn your business
than waste your budget.
Why teams choose our DSP.
Built for marketers who want transparent buying, clearer optimization, and more control over spend.
Transparent Bidding
See exactly how bids are calculated, where your spend goes, and why optimization decisions are made. No algorithms you can't audit.
Performance-First Optimization
Optimization aligned to real conversions, not impressions or CTR. Campaigns tuned to your CPA and ROAS goals.
Channel Coordination
DSP campaigns automatically coordinate with retargeting and affiliate to avoid overlap and frequency issues.
Brand Safety Built-In
Pre-bid filtering, verification partner integrations (IAS, DV), and contextual analysis keep your brand protected.
Real problems. Transparent resolutions.
Scaling retargeting beyond walled gardens
Your retargeting is stuck in Meta and Google. You're hitting frequency limits and costs are rising.
Our DSP extends retargeting across open web, CTV, and mobile. Same audience data, new inventory, coordinated frequency.
Replacing underperforming DSP spend
You're spending on programmatic but can't explain where the money goes. Performance is inconsistent.
We show the full cost breakdown: media, data, tech fees, and optimize for your actual CPA goals, not proxy metrics.
Adding programmatic to affiliate mix
You run affiliates successfully but haven't cracked programmatic. You're worried about overlap.
Our DSP syncs with affiliate tracking. We suppress recent converters, share frequency caps, and avoid bidding against your own network.
How onboarding actually works.
From technical signup to optimized inventory access.
Connect tracking
Integrate via pixel, S2S, or SDK. We support AppsFlyer, Adjust, Branch, Kochava, and custom MMPs.
Configure campaigns
Set CPA or ROAS targets, define audiences, upload creatives. Our team reviews setup before launch.
Launch & learn
Go live across premium inventory. Algorithms need 50–100 conversions to optimize: expect a short learning period.
Optimize continuously
AI adjusts bids based on conversion signals. Weekly optimization reports, adjust targets anytime.
What's included.
Self-Serve Platform Access
Full control: create campaigns, adjust bids, pull reports anytime.
Named Account Manager
Your point of contact for strategy, troubleshooting, and escalations.
Weekly Performance Reports
Automated reports with insights, not just data dumps.
Same-Day Support
Slack channel or email: responses within 4 business hours.
Auctera DSP
vs traditional DSPs.
| Attribute | Legacy DSPs | Auctera DSP |
|---|---|---|
| Bidding Transparency | Opaque algorithms | Full cost breakdown |
| CPA/ROAS Optimization | Limited | Native optimization target |
| Fraud Prevention | Paid add-on | Built-in, no extra fee |
| Cross-Channel Coordination | Runs in isolation | Syncs with affiliates + retargeting |
| Data Ownership | Shared with platform | 100% yours |
Common questions.
Still have questions? Our team is ready to help you navigate the programmatic landscape.
Ready for transparent programmatic?
See how our DSP can improve your results while giving you complete visibility.