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Capabilities · Measurement & Attribution

Know what actually worked.

A single attribution surface across DSP, affiliate, retargeting, and external sources: with incrementality testing built in, not bolted on.

DISPLAYt1SEARCHt2EMAILt3RETARGETt4AFFILIATEt5conversion$127 AOVMULTI-TOUCH CREDITDATA-DRIVEN MODEL8%18%12%34%28%
1 model
Every channel
20–40%
Non-incremental
Hold-out
Tests built in
Custom
Windows
What's in the surface

Four measurement capabilities.

01MULTI-TOUCH

Multi-touch attribution

Distribute conversion credit across every touch, not only the last click. Data-driven, time-decay, and linear models, side by side.

Swap models without re-ingesting data.

02INCREMENTALITY

Measure incremental lift

Hold-out tests and geo-lift experiments isolate the conversions that wouldn't have happened otherwise.

20–40% of reported conversions typically non-incremental.

03CROSS-CHANNEL

Every channel, one model

DSP, affiliate, retargeting, and external sources all contribute to a single attribution surface, not per-platform claims.

Fair-comparison attribution across the stack.

04CUSTOM WINDOWS

Windows that fit your business

Set click, view, and post-conversion windows by product, category, or funnel stage.

Per-conversion-type configuration.

Related

Also worth a look.

SEE ALSO
Measurement Platform
The platform-level measurement surface.
EXPLORE →
SEE ALSO
ROI Improvement
Clean measurement is the foundation of real ROI.
EXPLORE →
SEE ALSO
Audience Targeting
Measurement feeds back into which audiences to target.
EXPLORE →

Want attribution you'd stake your budget on?

Share your current attribution setup: the model, the windows, the channels. We'll show where it's overcounting, what incrementality tests would reveal, and what a clean model looks like.