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Solutions · Brand Awareness

Build the brand. Measure the lift.

Upper-funnel programmatic with the measurement rigor of performance. Reach planning, premium inventory, and brand-lift studies that actually produce readable results.

PREMIUM REACH · MEASURED LIFTUPPER FUNNELPREMIUM INVENTORY MIXCTV$22eCPM · 7DONLINE VIDEO$12.50DISPLAY$4.20NATIVE$6.80BRAND-LIFT INDEX · 90D+14 PT1007550250WK 0WK 6WK 12PREPOST+14SHARE OF VOICE38%FREQUENCY · CAPPED3.2 /wkBRAND SAFETY99.6%REACH · 180+ MARKETSLIFT · MEASURED, NOT CLAIMED
+14pt
Typical brand-lift
Premium
CTV + video inventory
Continuous
Brand safety
Measurable
Reach + lift + SOV
Upper-funnel reality

Brand spend is too often unmeasured.

Performance teams have dashboards. Brand teams have opinions. We think both deserve the same measurement rigor.

WHY BRAND GETS CUT FIRST

The unmeasured budget.

  • 01No line of sight from impressions to brand outcomes
  • 02Reach and frequency invisible once campaign is in-flight
  • 03No clean way to compare incremental brand lift across channels
  • 04Share of voice tracked manually, quarterly, if at all
BRAND, MEASURED

Upper-funnel with real numbers.

  • Reach-curve planning pre-launch, reach tracking in-flight
  • Brand-lift studies on every flighted campaign
  • Continuous competitive share-of-voice monitoring
  • Premium CTV + video inventory with brand-safety layer
What's included

The brand stack.

01REACH PLANNING

Build incremental reach

Reach-curve modeling shows you where additional impressions add new humans vs. over-serve the same people.

Reach · frequency · waste curves on every campaign.

02PREMIUM INVENTORY

Quality brand environments

CTV, premium digital video, and vetted publisher inventory: environments your brand can stand next to.

Curated supply path + brand-safety stack included.

03BRAND LIFT STUDIES

Measure what matters

Brand lift studies run on every campaign, measuring recall, consideration, and intent, not just clicks.

Integrated Kantar + third-party measurement partners.

04SHARE OF VOICE

Category awareness tracking

Monitor your category presence against competitors continuously. Know when share of voice slips.

Competitive reporting with share-of-voice benchmarking.

Want to build the brand with the numbers to prove it?

Bring us a category and a budget. We'll propose a reach plan, inventory mix, and the brand-lift study design: before you spend a dollar.