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Solutions · Retention

Keep them. Don't re-acquire them.

Acquiring a customer costs five times what it takes to keep one. Our retention stack segments by lifecycle stage, scores churn risk, and re-engages before the relationship ends.

01FIRST PURCHASE02REPEAT03LOYALTY04ADVOCATELTV3.2×
3.2×
Typical LTV multiplier
40–60%
Cheaper than cold
Real-time
Lifecycle segments
Cross-channel
Email · SMS · paid
The retention gap

Acquisition dollars are renting customers.

If you're spending all your performance budget on net-new and none on the cohort that already bought, you're running a treadmill.

WHAT GETS MISSED

The cost of not retaining.

  • 01Budget skewed 90/10 toward cold vs. existing
  • 02No visibility into churn risk until the customer is already gone
  • 03Win-back treated as an afterthought, not a channel
  • 04Loyalty signals trapped inside the commerce platform
A RETENTION ENGINE

Lifecycle as a first-class channel.

  • Churn-risk scoring on every active customer
  • Win-back sequences across email, SMS, and paid
  • LTV-weighted bidding on paid retargeting
  • Loyalty cohorts you can act on, not just look at
What's in the stack

Four retention capabilities.

01AUDIENCE RE-ENGAGEMENT

Bring customers back

Identify lapsing customers by behavior and reach them before churn: across email, display, and social.

Churn-risk scoring on 30/60/90-day windows.

02LOYALTY ACTIVATION

Convert one-time to repeat

Targeted sequences that move first-time buyers into their second, third, and recurring purchases.

Repeat-purchase lift typically 18–32% on active cohorts.

03LIFECYCLE SEGMENTS

Segment by journey stage

New, active, at-risk, lapsed, and advocate segments update continuously, not static list exports.

Sync to your email, SMS, and paid channels in real time.

04WIN-BACK CAMPAIGNS

Re-acquire lapsed buyers

Bidding and creative logic optimized for people who already know your brand: cheaper than net-new.

Win-back CPA typically 40–60% lower than cold acquisition.

Customer lifecycle

From first purchase to advocate.

01

First purchase

Confirm the relationship. Set expectations for what happens next.

02

Repeat

Convert the second purchase. This is where churn risk drops off a cliff.

03

Loyalty

Reward the behavior. Give customers a reason to stay on platform.

04

Advocate

The best acquisition channel. Enable sharing, referrals, and reviews.

Want customers that stick around?

Share your customer cohort data and current lifecycle setup. We'll show you where your churn cliff is, which cohorts are worth re-engaging, and what it would cost.